Bit of a tough week for Tiger Woods. First his caddie is reported to have called Phil Mickelson a prick while speaking in New Plymouth and now his Tiger Woods 09 ad has been pulled from U.K. screens. The commercial shows the real life Woods playing with a Wii remote, but the game play footage is from the Xbox 360 game, implying the visual quality in both versions are the same.
The Advertising Standards Authority said the following regarding EA:
EA were told that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to ‘up the resolution’ of Wii footage to broadcast quality