As raised in the forum discussion last week, TV3 are obviously lacking in the original ideas department. The TV3 produced ad; “Something Big On Monday Night”, showcases a montage of clips from upcoming movies. This ad both looks and sounds remarkably similar to the one produced by Sony for the PlayStation 3, “It Only Does Everything” campaign. Imaginary PlayStation spokesperson Kevin Butler is replaced by Dai Henwood, a comedian and television personality.

After the break are the two videos…

YouTube Preview Image YouTube Preview Image

Update: 

News travels quickly, and concerns about TV3’s new promo about “Something Big on Monday Nights” first raised by mriceguy almost 2 weeks ago have reached Sony PlayStation Vice President himself, Mr. Kevin Butler.

Via his Twitter, @TheKevinButler said:

Dear TV3: You could have at least put my photo on top of the amp. Sheesh. http://bit.ly/9URmrC

There has been fierce debate on the internet about whether the advertisement is a parody, homage, or simply a rip-off something thought they could get away with. It must be noted that Kevin Butler’s PS3 advertisement never screened in New Zealand as far as we know, and homage would usually require the original work to be substantially older than this advertisment is. Meanwhile we await with interest the response from TV3 – which they have now provided here:

TV3 response to ButtonMasher

52 thoughts on “TV3 Rips Off Kevin Butler

  1. Wow. For an industry that takes copyright infringement so seriously that’s truly weak.

  2. Wow. For an industry that takes copyright infringement so seriously that’s truly weak.

  3. Oh wow, thanks for the vid of TV3’s, I hadn’t seen it before.

    But yeah, as I said in the forums, that’s a pretty big call to make, even if it’s blindly obvious that TV3’s ad designer has ripped Sony off there. (Presuming Sony’s one came first, of course.)

  4. Oh wow, thanks for the vid of TV3’s, I hadn’t seen it before.

    But yeah, as I said in the forums, that’s a pretty big call to make, even if it’s blindly obvious that TV3’s ad designer has ripped Sony off there. (Presuming Sony’s one came first, of course.)

  5. Using the Mon-tage thing wouldn’t really constitute a rip off……………………. but the f’n guitar bit with confetti? I mean, really?

  6. Using the Mon-tage thing wouldn’t really constitute a rip off……………………. but the f’n guitar bit with confetti? I mean, really?

  7. @Brianemone, I don’t think using a montage would be considered a direct ripoff, nor would saying “montage” (though it would be cutting it fine). Fact is that TV3 ad doesn’t say “montage”, it says “mon-” “-tage”. When you lay it out as Mriceguy has above it seems TV3 are walking on some pretty thin ice.

  8. @Brianemone, I don’t think using a montage would be considered a direct ripoff, nor would saying “montage” (though it would be cutting it fine). Fact is that TV3 ad doesn’t say “montage”, it says “mon-” “-tage”. When you lay it out as Mriceguy has above it seems TV3 are walking on some pretty thin ice.

  9. Blergh. It’s an insult to Kevin Butler’s good name to have Dai Henwood imitating him. NZ television personalities are the worst.

    • my two cents: IMO Dai Henwood’s a legend. 99% sure he would’ve had nothing to do with scripting the ad, but MY GOD, there’s no denying those ad’s are ridiculously similar. Not sure how much longer it’ll be on TV for :)
      Are SONY the type to let something like this slide?

  10. Blergh. It’s an insult to Kevin Butler’s good name to have Dai Henwood imitating him. NZ television personalities are the worst.

    • my two cents: IMO Dai Henwood’s a legend. 99% sure he would’ve had nothing to do with scripting the ad, but MY GOD, there’s no denying those ad’s are ridiculously similar. Not sure how much longer it’ll be on TV for :)
      Are SONY the type to let something like this slide?

  11. This after they managed to adopt exactly the same tagline for their news campaign that Australia’s SBS has been using for a couple of years – “Six billion stories and counting”

  12. This after they managed to adopt exactly the same tagline for their news campaign that Australia’s SBS has been using for a couple of years – “Six billion stories and counting”

  13. ps3 or tv3 .. its sounds the same… NOT!

    really man.
    even xbox360 or pc or wii rhymes but doesnt sond the same.
    its only ends if there is ‘e’ when in ends.

  14. ps3 or tv3 .. its sounds the same… NOT!

    really man.
    even xbox360 or pc or wii rhymes but doesnt sond the same.
    its only ends if there is ‘e’ when in ends.

  15. hey did any of you dumbasses consider this could be a joke/spoof?

    facepalm.jpg

  16. hey did any of you dumbasses consider this could be a joke/spoof?

    facepalm.jpg

  17. wanna know how truely cheap tv3 is???
    the cool looking couple in the ad, the funky looking ranga, and good looking brunette,
    both employees of tv3, i see them round the office everyday.
    so…..
    actors: na
    creative: na
    comedian that isnt so overexposed: na

  18. wanna know how truely cheap tv3 is???
    the cool looking couple in the ad, the funky looking ranga, and good looking brunette,
    both employees of tv3, i see them round the office everyday.
    so…..
    actors: na
    creative: na
    comedian that isnt so overexposed: na

  19. add companies reuse ideas, so for adds that screen in one country they reuse them for adds in another country. ive seen this serveral times on youtube.

  20. add companies reuse ideas, so for adds that screen in one country they reuse them for adds in another country. ive seen this serveral times on youtube.

  21. Hahaha, Dai Henwood! What a joke! He’s so arrogant it’s not funny – and he’s not funny. Even the vile Mike King is more likeable. TV3/C4 need to stop promoting these dickheads.

  22. Hahaha, Dai Henwood! What a joke! He’s so arrogant it’s not funny – and he’s not funny. Even the vile Mike King is more likeable. TV3/C4 need to stop promoting these dickheads.

  23. I have an idea: Dai farts in his hand and sniffs it…..if he’s not free then Jimmy the midget can sniff it straight from my bum.

  24. I have an idea: Dai farts in his hand and sniffs it…..if he’s not free then Jimmy the midget can sniff it straight from my bum.

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