In what should come as a surprise to no one, a recent report by Flurry shows the increasing market share of both Google’s Android OS and Apple’s iOS in both the overall and portable gaming market in the United States.
Overall, there was no massive jump: iOS and Android comprised 5% of all gaming revenue in 2009, which jumped to 8% in 2010. However, it’s worth nothing that this growth came solely at the expense of portable gaming (the Nintendo DS and PSP, in particular), as console revenue share actually increased during this timeframe. So, to get a better idea of the effect of Android and iOS, Flurry also took a more detailed look at portable gaming in general.
Here, a drastic shift occurred. iOS and Android jumped from 19% to 34%, stealing marketshare away from both the PSP and Nintendo DS alike. Revenue continues to increase, despite Satoru Iwata’s GDC keynote speech, warning against the encroachment of devalued gaming.
It’s worth noting that both portable systems in 2010 were reaching the end of their lifecycles, but it’s hard to deny that casual, portable gaming on smartphones is continuing to have a drastic effect on our industry. Be sure to support those worthy developers, folks.