After Gar mentioned a rumour that the “MORE” in Pottermore stood for “Multiplayer Online Roleplaying Experience”, I thought I should probably pay a little attention when my girlfriend tuned in to the announcement video. After listening to J K Rowling spout marketing double speak, only a couple of things seemed clear. One, Pottermore will be an exclusive place to purchase digital audio books and ebooks of the Harry Potter series. Two, whatever it is, it doesn’t sound like there’s a game in there, contrary to the rumour. Rowling at some point states in the video: “The digital generation will be able to enjoy a safe, unique, online reading experience, based around the Harry Potter books.” As someone who steers clear of MMOs on principal, I can only offer the vaguest of opinions, in that maybe it’s a shame there isn’t a Harry Potter themed MMO in the works? I certainly think that a high school for witches and wizards is a better basis than, say, the surrounding an animated comedy family…

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