TV3 ripping off Kevin Butler

[Mriceguy]

There's a new ad on TV3 advertising a show lineup on some night of the week. I didn't manage to see the whole thing but it sounded very familiar.

A girl asking what shows were on TV3.
And an announcer replying "Two words: mon-tage", and a series of clips were shown.

Is there a rip off here, or am I looking too much into it?